What We Do

Strategy

The most effective marketing plan is one that works in lockstep with your business becoming the roadmap for the development and execution of your marketing and communications programs.  MLC will work with you to develop and implement a scalable, results-driven, strategic marketing plan. Sample strategy services include:

• Strategic counsel and coaching

• Strategic planning

• Marketing communications strategy

• Public relations strategy 

• Teamwork and collaboration

Branding

We work with organizations to clarify, define and expand their brand story, producing award-winning results. Whether you are in the early stages of growth, need a review and refresh of your existing brand strategy, or have a new product/service to bring to market, MLC will ensure you have a cohesive, comprehensive brand platform to serve as the foundation of your marketing initiatives. Sample brand services include:

• Brand strategy

• Brand platform

• Brand positioning and messaging

• Visual identity creation and implementation

Fractional CMO

A Fractional CMO provides you with a senior level marketer on a “fractional” basis, working as part of your executive team, and leading marketing to develop your strategy and ensure focus on the right campaigns to deliver results. 

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An executive level marketing officer is more affordable than you think, providing the impact without the overhead, of a full-time employee. Whether you are looking for a one-time review of your marketing strategy, an interim or project-based marketing executive, or you need part-time virtual CMO, we can craft the relationship that works best for you.

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• Fractional, project-based or interim CMO

• Strategy development and marketing leadership

• Alignment with business objectives

• Coordination and management of marketing efforts

Digital Programs

Translating a brand into an effective online presence is a balance between art and science. Whether you are in the beginning stages of developing your website, or looking for a refresh, MLC will help you develop a winning online strategy for your business.  Sample digital services include:

• Online strategic planning

• Web design and development

• Social media strategy and management

• SEO & SEM

• Marketing automation

Marketing Communications

Transform your marketing to be more valuable and impactful. By using the foundation of your marketing and brand strategy, we will ensure no detail is overlooked while developing and leading the execution of a fully scalable, multi-channel marketing program tailored to your business. Sample marketing communications services include:

• Strategic marcoms counsel

• Marketing communications strategy

• Marketing operations

• Multi-channel campaigns

• Content marketing

• Collateral and sales support

• Conference and event management

Corporate Communications

Great story telling is the result of calculated communications strategies and a commitment to consistent message development and outreach. Regardless of your organizations size, scope or target audience, we will work with your team to tell your story, manage your reputation and propel relationships with key stakeholders. Sample Corporate Communications services include:

• Communications strategy

• Strategic messaging

• Media outreach

• Thought Leadership

• Press Release management